Your Brand, Built Better
We transform your innovative ideas into tangible and high-conversion web, graphic,
and video experiencesthat stop prospective clients in their tracks and generate revenue.
Everything About Transmute Digital
The name Transmute Digital reflects the company’s core mission: to transform conceptual ideas into tangible digital experiences that contribute to measurable revenue generation through strategic application of information technology.
The Original Story
During the challenging period of 2021, marked by the widespread impact of the COVID-19 pandemic, Nazir Noor Salaman, a dedicated graduate from the University of Greenwich, took a significant step by founding Transmute Digital in Port Elizabeth, South Africa. This entrepreneurial endeavor arose from a time of considerable personal and professional transition, inspiring him to establish a digital agency focused on navigating and contributing to the evolving digital landscape in South Africa.
The Awakening
Leveraging his UI/UX and graphic design expertise, Nazir began freelancing, initially focusing on collaborating with startups. Driven by a passion for design, he used colors and typography to convey meaningful messages, applying his hospitality experience to help entrepreneurs utilize digital tools for revenue growth.
Applying It
Applying his coding expertise in HTML, CSS, SQL, PHP, and Bootstrap alongside e-commerce platforms, Nazir offered bespoke software and app development. He also utilized SEO and analytics tools like Google Analytics and Search Console for performance monitoring and data-driven growth strategies.
The Partnership
A pivotal opportunity arose a year later when he partnered with Trevpar World Group, a revenue and management firm based in Johannesburg. This collaboration specialized in crafting websites for hotels and related establishments. While mutually beneficial, Nazir eventually pursued his independent vision, re-establishing himself as a sole founder.
