Did you know? it’s estimated Google processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day and approximately 2 trillion global searches per year. The average person conducts between three and four searches each day. Keep in mind having a well-structured & optimized website will help your business rank up in google search results. This means when people look up a certain product or service, there will be a high chance your website will show up in the results rendered.
Without high-quality content, your business will not benefit from search engine optimization & having good content on your website ensures your visitors have an interest in your business & drive them to stay longer, & promotes the opportunity of ranking better in search engine results.
Here are some other key benefits of content, in relation to SEO:
- Quality Content Generates High CTR – Google considers your CTR as an important factor to rank your website – the more you get users to click on your links, the greater are your chances of getting better rankings on search engines.
- Quality Content Helps You Generate Backlinks – One of the best SEO strategies is to gain high-quality backlinks from high-authority websites. For Google, high-quality backlinks indicate credibility and trust. The more quality backlinks you have, the higher you are likely to rank on Google.
- Content Allows You to Incorporate Keywords – Quality content is the only way to make sure that you can strategically use your keywords. This will help you compete with other brands from your industry.
- Quality Content Provides a Great User Experience – SEO involves various strategies such as generating backlinks, writing quality blog posts and using good keywords. It also involves creating a website that has a good structure that users can navigate easily, optimizing your robots.txt files, and writing good meta tags.
There is no denying that having great content drives a great online presence. In web design, content planning & search engine optimization can not be isolated & requires good planning. Essentially, SEO and content cannot work successfully in isolation. In order for your business to enjoy the benefits of having a website, one should focus on creating great quality that is meaning & structured well for search engine ranking.